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uraudience

From one sentence to a running campaign

Here is the whole path, in order: what you tell uraudience, what it gives back, and what to do with it. The first five steps work on this site today.

See my audiencesSee every feature

  1. 01Describe your business

    Works today

    Write what you sell, who buys it today, and what makes you different, in a few plain sentences. Then answer a handful of short questions: your industry, how your prices compare, where your customers are, and your monthly marketing budget as a range.

    • If you serve a local area, give a ZIP code and how far you travel
    • If you ship, say where to

  2. 02Add what you already know, or skip it

    Works today

    Your website, your social accounts, and anything you know about your customers. All of it is optional, and the page says so before you decide. Skipping still gives you a complete report.

    • Social accounts let the brand kit check that your name matches everywhere

  3. 03Pick one goal

    Works today

    Find new customers, keep the ones you have, build name recognition, launch a new product, or win back customers who stopped buying. You can add a second goal, which counts at half weight.

    • The goal changes which audiences come first, which channels rise, where the money leans, and which actions you get

  4. 04Review, then build the report

    Works today

    Check your answers on one page, fix anything, and build the report. The progress screen names each stage as it runs, so you can see what is being worked on.

    • The same answers always give the same report

  5. 05Read your report, top to bottom

    Works today

    Who your audiences are, where to find them, and how to reach them, followed by content that serves more than one group, the brand kit, the content planner, ad timing, and retention. A panel near the top lists what your goal changed.

    • Every estimate carries a confidence mark
    • The order of the sections follows your goal

06Then run it

A report is only useful once you act on it. This is the order the report is written to be used in.

  1. Clear the pre-launch checklist

    Profiles complete, name and logo consistent, a way to tell where customers came from. The ad timing section lists what applies to you.

  2. Work through the first ten actions

    In order. Each one is small enough to finish in one sitting, and most cost nothing but time.

  3. Run a small test

    The pacing plan gives a test budget and a checkpoint. Spend only the test amount until you reach it.

  4. Check, then scale what worked

    At the checkpoint, keep what brought in customers and drop what did not. Then follow the plan for spending more.

  5. Keep the customers you win

    The retention section has the loyalty prompts and the win-back sequence, so new customers do not become one-time customers.

07What comes later

Coming later

Sending an audience straight to an ad platform, connecting tactics to the apps they name, and an API for your own tools. None of these is built yet. Saving audiences to your account and downloading them as files for Google Ads, Meta, and TikTok work today.

Read the methodology