5 minute read
Describe your business so the right people recognize it
A plain method for the one sentence every marketing plan depends on: what you sell, who buys it, where, and why they pick you.
Field notes
Short, practical notes for owners who do their own marketing. No trends, no hype, and no numbers we cannot back up.
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6 minute read
Pick one goal before you spend anything on marketing
Finding new customers, keeping the ones you have, and winning back the ones who left call for different channels, messages, and budgets. How to choose, and what changes.